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Hardware Industry Brand Building Positive Period Of Gold
Jan 18, 2018

With the continuous expansion of the scale of China's hardware industry, product coverage continues to widen, awareness of self-owned brands gradually stronger. Insiders pointed out that the next three years will still be hardware industry to build the brand's golden period.

With the development of the industry and the intensification of competition, improving the technological content of products, having independent patents, brands and services is the king of the enterprise's survival and development.Stainless Steel Polish Custom Cnc Machining Parts Bulk Production  

Hardware tools enterprises to do a good brand, we must first make a good brand positioning. Brand positioning is not price positioning, but according to the target market needs and their own advantages to position, such as Stanley brand positioning is the world's tool experts. Hardware tools enterprises in the positioning of the brand, we must first pinpoint the target market, and then compare with competitors and find their own advantages, the market demand and business advantages combined to form the core value of the brand, and thus good brand positioning.  

Second, to create a good brand. Good brand positioning, the next need to address the relationship between corporate brands and products. At present, many hardware tools companies focus on the brand competition focus on the product, and technology for more mature hardware tools industry, product homogeneity is a common phenomenon, excessive product competition is a direct result of price competition, And then lead to the decline of product quality, lack of innovation. In fact, customers buy not only the product itself, more of the product's feelings, including features, quality, price and appearance and services, these feelings together form a brand. In addition, the brand image to be clear, one even the brand image is not clear, how will customers get the approval? Let alone the brand premium.Titanium Polish CNC Turning Part Bulk Production 

Finally, to do a good job of brand communication. At present, hardware tools industry brand more cluttered, it is difficult to establish a unified brand image. Hardware Factory is a factory can help hardware companies to promote the brand's best platform.


  • Contact Us

    Add: 2F, Building A1, No. 276, E. Baoshi Rd., Baoan District, Shenzhen
    Tel: +86-755-27359623
    Mob: +8618516195475
    E-mail: sales@litongcnc.com


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